AI use cases from real companies
Find the AI projects that work, and the evidence to back yours.
Real deployments at real companies: the business problem, what they built, what it took, and the results they reported. Every figure links to its source, so you can use it in your own business case.
- case studies
- 20
- case studies
- industries
- 11
- industries
- sources cited
- 41
- sources cited
Latest cases
All 20 casesOctopus Energy
Octopus Energy's Arlo AI answers routine customer emails
Octopus Energy built Arlo, an AI assistant that writes replies to routine customer emails on the Kraken platform. In a three-month trial it handled about 4% of UK customer emails, and the company reported a higher satisfaction score than comparable human replies.
76%
Customer satisfaction, Arlo replies
Salesforce
Salesforce runs Agentforce on its own help site as Customer Zero
Salesforce deployed its Agentforce agents on help.salesforce.com in October 2024 and reports millions of conversations since. Its own figures put the share resolved without a human at 83% in December 2024 and 70% in June 2026.
Around 32,000
Conversations per week, December 2024
BBVA
BBVA extends ChatGPT Enterprise from a pilot to all 120,000 employees
BBVA started with 3,000 ChatGPT Enterprise licenses in May 2024, grew to 11,000 employees, and in December 2025 announced access for more than 120,000. The bank reports that pilot users save about three hours a week.
More than 120,000
Employees to receive ChatGPT Enterprise
JPMorgan Chase
JPMorgan Chase rolls out its LLM Suite to 200,000 employees
JPMorgan Chase built LLM Suite, an internal portal that gives employees secure access to external large language models. The bank says it went from zero to 200,000 onboarded users in eight months after its summer 2024 release.
200,000
Users onboarded, zero to this number in eight months (JPMorganChase)
Klarna
Klarna uses an OpenAI-powered assistant for customer service, then adds humans back
Klarna launched an OpenAI-powered chat assistant in its app and reported that it handled two-thirds of service chats in its first month. In 2025 the CEO said cost-focused automation had hurt quality and that Klarna was hiring human agents again.
2.3 million (about two-thirds of service chats)
Conversations handled in the first month
Lowe's
Lowe's gives store associates an AI assistant, Mylow Companion
In May 2025 Lowe's rolled out Mylow Companion, a generative AI app on associates' in-store handheld devices, across more than 1,700 stores. It gives product details, project advice and inventory information, and is meant to speed up onboarding.
more than 1,700
Stores where associates received the assistant
By business goal
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Build your AI business case
For managers, executives and consultants who need to know what AI can do in their business, and how to argue for it.
- 01
Find projects like yours
Filter by business goal, department and industry to see what peers have already done.
- 02
See what it took
Each case covers the problem, the solution, the rollout, and the cost, team and timeline when they are public.
- 03
Cite the evidence
Every figure links to its source and says who reported it. Copy a citation straight into your slides.
Failures and reversals are included too: they teach as much as the wins. How we check each case