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Company reportedLive since 2025Added Oct 2026

Nestlé

Nestlé pilots an agentic AI sales assistant and reports 20-35% time savings

Nestlé built a virtual sales assistant powered by agentic AI, software that carries out multi-step tasks, to handle routine work for its salespeople. In its annual report Nestlé says the assistant automates up to 40% of routine tasks and saves 20-35% of time on them in pilot markets.

Raise productivity

Key figures

Copied exactly from the sources. Copy any figure with its citation.

up to 40%

Share of routine tasks the assistant automates, as reported by Nestlé1

20

–35%

Time savings for salespeople on those tasks in pilot markets, as reported by Nestlé1

What it took

CostNot disclosed
TeamNot disclosed
TimelineNot disclosed

Cost, team size and timeline were not disclosed in the sources.

The problem

Salespeople spend a lot of time on routine preparation. Nestlé's CIO names gathering sales data, reading up on new product launches and preparing talking points for a specific customer. That is time away from selling.

What they built

Nestlé built a virtual sales assistant powered by agentic AI. This is software that carries out a sequence of steps by itself, not just one answer at a time. It produces the preparation material a salesperson needs ahead of customer meetings and takes over other routine tasks.

How they did it

Nestlé first looked for the most time-consuming sales tasks and then built a tool to generate those materials. It is running in pilot markets that Nestlé does not name. The sources do not describe the model, the data it uses or the team behind it.

Results

In its annual report Nestlé says the assistant automates up to 40% of routine tasks and gives salespeople time savings of 20–35% on those tasks in the pilot markets. It gives no method. In January 2026 the CIO said the company cannot yet measure the effect on sales results, so only the time savings are claimed.

Lessons for your project

  1. Start with the time sinks. Nestlé looked at the sales tasks that take the most time, such as pulling sales data, learning about new products and preparing customer talking points, and built the assistant around those.

  2. Measure time saved, then add the harder question. Nestlé's CIO told Fortune it cannot yet measure the effect on meeting results, so track time saved first and treat any revenue gain as a hypothesis.

  3. Pilot in a few markets and name them in your own report. Nestlé gives a range, not a single number, and that is more honest than one figure.

Caveats

  • The figures come from Nestlé's annual report and have no independent confirmation. The report gives no method for how they were measured.
  • The report does not name the pilot markets, the model or the tool, and the page carries no date. The deployed year 2025 is taken from the report year, so treat it as approximate.
  • The 40% is an upper bound ('up to') on tasks automated, not an average.
  • In January 2026 Nestlé's CIO told Fortune the company could not yet measure whether the assistant improves sales outcomes. No revenue result is claimed.

Sources

  1. Accelerating our business transformation

    Nestlé (Annual Report) · Undated · Filing · nestle.com

Summarized in our own words from the sources above. Spotted an error? See corrections.

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