Nestlé
Nestlé builds an in-house digital twin service to make product visuals faster
Nestlé launched an in-house service, built with Accenture Song and NVIDIA, that turns products into 3D digital twins and uses generative AI to create new marketing visuals from them. Nestlé says the service cuts the time and cost of scaling digital twins by over 70%, without disclosing the baseline.
Key figures
Copied exactly from the sources. Copy any figure with its citation.
over 70%
Reduction in the time and cost of scaling digital twins, as claimed by Nestlé (baseline not stated)1
What it took
The problem
Nestlé sells through many brands and many digital formats. Nestlé says campaigns on social media and streaming platforms often need six or more ad formats, and product packaging changes constantly. Without digital twins, new content means constantly reshooting products from scratch.
What they built
Nestlé launched a content service run by its own marketing teams. The service creates a digital twin of a product: an exact 3D copy that can be changed on screen. Generative AI then makes new visuals and campaign content from the twin, so teams adjust or localize packaging without reshooting. Purina, Nescafé Dolce Gusto and Nespresso were named as brands in the first wave.
How they did it
Nestlé built the service with Accenture Song. It runs on NVIDIA Omniverse, a platform for building 3D virtual worlds, and on NVIDIA's enterprise AI software for the generative part. Microsoft hosts it. Nestlé started from a baseline of 4,000 digital master products, mostly for global brands, and aims to reach 10,000 digital twins within two years, including local brands. Nestlé's Integrated Marketing Services unit, with 250 marketing experts in 7 hubs, works on scaling the twins and localizing content. 45 content studios around the world deliver creative assets for its global and local brands.
Results
Nestlé says the service cuts the time and cost of scaling digital twins by over 70%. It does not say what that is measured against. A Microsoft post, which names Nestlé as a collaborator, repeats it as a 70% reduction. The 10,000 twin goal is still a target.
Lessons for your project
Build the asset once, reuse it many times. A digital twin of a product lets teams change packaging, language or format without a new photo shoot.
Turn a content cost problem into a platform. Nestlé built one service so brands such as Purina, Nescafé Dolce Gusto and Nespresso draw on one pipeline.
Ask for the baseline when you read a saving. Nestlé reports a saving of over 70% but not what it is measured against, so set your own baseline before you copy the claim.
Set a scale target with a date. Nestlé named 10,000 twins in two years, which gives the team and the sponsors a way to judge progress.
Caveats
- All figures come from Nestlé, in its own announcement, and from a partner's blog that repeats them. No independent source confirms them.
- The sources give no baseline, method or sample for the over 70% saving.
- The deployed date is the announcement date of the new service (11 June 2025). The sources describe rollout as ongoing and the 10,000-twin goal as a target, not a result.
- The Nestlé page blocked direct access, so it was read from an archived copy. The Microsoft post says 70%, not over 70%.
- No timeline for building the service is given. The two-year aim of 10,000 twins is a target, not a result or a build schedule.
- Sources do not name the generative AI model. They only say the service uses NVIDIA AI Enterprise software for generative AI.
Sources
- Nestlé brands AI digital twins content service
Nestlé · 2025-06-11 · Press release · nestle.com
- The next wave of AI for content creation includes digital twins
Microsoft Industry Blog · 2025-07-15 · Vendor case study · microsoft.com
Summarized in our own words from the sources above. Spotted an error? See corrections.