Allegro
Allegro rolls out an AI shopping assistant to all mobile app users after a test with 600 thousand users
Polish marketplace Allegro tested a conversational AI shopping assistant in its app from late 2025, then opened it to all mobile app users in May 2026. Press reports say more than 600 thousand active users tried it during the test.
Key figures
Copied exactly from the sources. Copy any figure with its citation.
more than 600 thousand
Active users of the AI Assistant during the test phase (Polish: aktywnych użytkowników)2
about 34%
Share of GMV generated through the assistant that came from the Home and Garden category2
What it took
Cost, team size and timeline were not disclosed in the sources.
The problem
On a marketplace with a huge catalogue, shoppers often know what they need but not the right search words. Allegro says generative AI is changing how people shop and wanted to answer that shift.
What they built
An AI assistant inside the Allegro mobile app. Shoppers describe what they want in the search field, and the assistant looks for offers with those features. Allegro also says it can answer questions about using and selling on the platform.
How they did it
Allegro began a test among selected users in the latest app version in late October 2025. After several months it made the assistant available to all mobile app users, around 7 May 2026. Allegro says it plans to add ordering from a single seller, easier building of a full basket and finding the best-value options. The sources do not name the model or describe the team.
Results
Antyweb reports that more than 600 thousand active users tried the assistant in the test phase, and that Home and Garden accounted for about 34% of the GMV generated this way. Allegro's quarterly press release calls the tests well received and the assistant live. No effect on total sales or conversion is published.
Lessons for your project
Test with a limited group first. Allegro ran a months-long test among selected users before opening the tool to everyone.
Let shoppers describe needs in their own words. Spider's Web describes the use case as queries like a phone with a given water-resistance rating, a detail sellers often leave out of product titles.
Track which categories use the assistant most. Allegro reports Home and Garden as the largest source of sales value generated through it.
Do not assume shoppers trust suggestions blindly. Allegro says users check recommendations and ask why a product was suggested, so show reasons.
Caveats
- The figures come from Allegro as relayed by news outlets. The company's Q1 2026 press release says the assistant is live after well-received tests but gives no numbers.
- Outlets differ on what the 600 thousand counts: Antyweb says active users, while Fashionbiznes and other reports say people who made purchases with the assistant.
- GMV (gross merchandise value) is the total value of goods sold. The 34% is a share of the GMV generated through the assistant, not of Allegro's total.
- Antyweb, in its own hands-on test, found the assistant did not manage to complete a basket from a single seller, which Allegro says is a priority to add.
- No sales uplift, cost or team size is reported, and the underlying model is not named.
- The Q1 2026 press release carries no date on the pages read. The test start is given as late October 2025 by Antyweb, so the month is used. Spider's Web (4 November 2025) describes a test among selected users.
Sources
- Allegro rolls out new services and adds momentum to its AI evolution, while accelerating growth in Q1
Allegro · Undated · Press release · about.allegro.eu
- Asystent AI już na Allegro, ale zabrakło kluczowej funkcji
Antyweb · 2026-05-08 · News · antyweb.pl
- Asystent AI na Allegro już dla każdego. W końcu zakupy przestały mnie męczyć
CHIP.pl · 2026-05-14 · News · chip.pl
- Allegro odpala asystenta do zakupów. Koniec szukania po omacku
Spider's Web · 2025-11-04 · News · spidersweb.pl
Summarized in our own words from the sources above. Spotted an error? See corrections.